Sunday, August 8, 2010

Column: Why the American Mindset of Design should make room for Asian Innovation

Classic American design is often proudly unmistakable; though cleverly composed and sometimes, reminiscent. We have collected, revolutionized, and surely Americanized worldly ideas and stamped them with our ingenuity and innovative seal of approval. Though we don't always get it right we strive for the best in everything from automobiles to architecture. Our usual M.O to design: big, bigger and biggest.
Escalades, mansions, 50" LCD televisions...even your venti morning coffee - all enormously huge and quintessentially American. Excess. Its a cultural thing, not only limited to design, but ever so encompassing of our ideology and sense of self; it speaks to our inherent mindset that happiness can and is measured...literally. So it's natural to think that, during a recession and a theme of less is more and 'cutting back' echoed internationally, that this blueprint to success would, well, perhaps not be so successful. Insert Asian innovation.
Whether it be from Japan, China or anything in between, Asian engineering and imagination of designs endless possibilities and overlooked abilities have naturally flourished in times such as these. Their ideas are conceived outside the box and instead of vying only for substantial, they instead aim sustainable as well, and more so it seems, size. In a polar culture and point of view from our own, Asian ideology often, if not always, veers for small, rather than seismic. To fit within conformity while still out thinking it. To make space and structure where others would swear there is none.
Modern times have rendered this highly necessary: China, for example, is the worlds most populated county with a million people and then some. The daily realization for a need for space has afforded the Chinese to not only recreate a modern and highly effective new China, but to branch out and reach others....all the way to the West in countless cases. While cities like Los Angeles struggles with daunting traffic and time-wrenching freeways, China has come to the aid of their people, in cities where the traffic of a half-a-million drivers can surely seem paralysing. Introducing the 3D Fast Bus, from the Chinese Shenzhen Hashi Future Parking Company. It has all the components of a triumphant invention suited for the masses, equipped to be effective and slated for a nod to an ingenious imagination. Perhaps its only qualm may lie, not with the bus itself, but with drivers unsuited to glide along with a high-speed Disneyland-esque tram above them. And really, bad drivers seem to be an issue none of us have yet to solve.
If driving seems like too much of a hassle, paddle over to Japan, where anyone can live the high life under a modest roof. With less and less space available for living, Japanese architects have come to commercialize the concept of ultra small homes, or entire homes equivalent to a 2 bed apartment or smaller. Though off the cuff, this seems unbearable, and certainly anything but luxurious, these undersized abodes encompass glamour, functionality and most importantly, living ability. Yasuhiro Yamashita, a lead architect from Tokyo, is among the many who make these houses, homes...while subsequently reimagining the status quo of design, and all the while creating art of minuscule, yet unimaginable proportions.
Perhaps we could take a subtle cue...I mean, were all in a recession, right?

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